Friday, May 01, 2009

Dog Food or Pâté

A new working paper from the American Association of Wine Economists ask, "Can People Distinguish Pâté from Dog Food?" Answer: "Although 72% of subjects ranked the dog food as the worst of the five samples in terms of taste, subjects were not better than random at correctly identifying the dog food."

Also: I wonder if they got IRB approval?


Anonymous said...

I think this study is very flawed if we are trying to say that people cannot distinguish between pate and dog food.

Justin M Ross said...

FWIW, page 6 of the study:

Only 3 of 18 subjects correctly identified sample C as the dog food (see Table IV). A Chi-Squared test did not support the hypothesis that the distribution of guesses was significantly different from random (X2=0.433, P=0.9797).