To counteract that wave, the Panthers are trying out a bold, new season ticket-selection process called Perfect Plan. The system is ridiculously simple: Fans need only pick out an area within BankAtlantic Center and propose a per-game price for a specific seat. Then, within 24 hours, someone from the team will notify them to either accept their “bid,” reject it, or offer them a seat elsewhere in the arena for a price similar to what they offered.I think this system of pricing will turn out perform two functions for the Panthers:
- It will serve as a mechanism for extracting an anchoring rent. People will propose a price, which will be anchored in their mind when they are offered an alternative seat with lower value.
- It will put ticket scalpers into a position for falling victim to the winner's curse. I suspect this somehow is aided by the recent ban on scalpers from using software bots to purchase tickets online, but I'm not sure on the mechanism.