What Will It Take To Get You To Stop Trying?

I find this idea bizarre (Hat Tip: Jason Oberle):

WASHINGTON (Reuters) - With many U.S. newspapers struggling to survive, a Democratic senator on Tuesday introduced a bill to help them by allowing newspaper companies to restructure as nonprofits with a variety of tax breaks.

"This may not be the optimal choice for some major newspapers or corporate media chains but it should be an option for many newspapers that are struggling to stay afloat," said Senator Benjamin Cardin.

Exactly what was stopping them from being non-profit before? The internet has already provided a vast array of non-profit media outlets. I'm not sure what to make of this news.