Friday, October 03, 2008

Edward Jones Commercial: Art Auction and the Winner's Curse

Keep an eye out on the TV for what is the best possible 30-second demonstration of the winner's curse. Unfortunately, I can only find this online, which requires a subscription to view it.

The commercial is for Edward Jones Investments. The setting is an art auction where a piece sells for $50,000 to an enthusiastic buyer. The buyer, immediately upon winning, stands up and requests the auctioneer to auction-off the painting again on his behalf.


S G said...

winner's curse or shrewd speculation?

see for example this

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Making a commercial should be so difficult I mean a very good good commercial, my best friend wanted to making one, so he doesn't have the sources, I'm gonna share this information with him.m10m