- How do they determine which headlines get the shirt option? I suspect an algorithm is behind it, but I want to know the parameters.
- Who buys these shirts and why? A while ago I saw a headline that read something like "Repeated sex offender accidentally released from prison" which carried the t-shirt option. I wondered who they thought would want to wear that around town.
- The marginal cost of the link to buying the shirt is probably near zero, so why not provide it for every article?
Sunday, June 15, 2008
CNN Headline Shirts?
I have found the new "shirt" option at CNN.com to be one of the most unusual innovations I have seen recently. For a given news link from the homepage, there may be an icon of a t-shirt, which if you click on looks something like this. They look like little more than an advertisement for CNN, and if you continue to the shopping cart, they cost about $15. This feature begs the following questions from me: