Tuesday, August 26, 2008

Justified "Wining" about French Bureuacracy

From Slate, How Bureaucrats are Wrecking French Wine:
The AOC designation is the highest in French winemaking. AOCs are geographic zones within which certain types of premium wines are made. Wines produced in these areas are not automatically entitled to advertise their noble roots; in order to claim the AOC imprimatur, they must, among other things, pass a taste test meant to ensure that they conform to the standards of the appellation—that they exhibit sufficient typicit√©. Two of the three samples of the '07 L'Ancien that Brun submitted were rejected because they allegedly had off aromas, even though they were the exact same wine as the third, approved sample, and I'm unaware of anyone else who has tried the '07 L'Ancien and found it to be anything but delicious. Brun has thrice appealed the verdict and lost every time, and the result of a fourth and final appeal is expected next month. If the original judgment is upheld again, around 5,200 of the 7,500 cases of the '07 L'Ancien will have to be sold as vin de table. That's the lowest classification in French wine and one that permits neither the vintage nor the appellation name (in this case "Beaujolais") to appear on the label, omissions that could seriously impede sales.
But it isn't just the vastly increased number of appellations that has undermined the overall caliber of AOC wines; it is also the way in which the appellations are governed. The rules vary from appellation to appellation, but they cover just about everything a winemaker does in his vineyard and cellar—from planting density to harvest dates to crop yield. In theory, all these edicts promote quality; in reality, they often serve to undermine it, and that's because of how they are applied and by whom.


Matt E. Ryan said...

I was in France briefly thus summer, and was told about this certification as I drove through one of the regions. I think I was the only one in the group that thought it was a bad idea...I wish I had everyone's email address.

Actually, who am I kidding, the entire world reads TPS.

Justin M Ross said...

Yeah, if consumer reports was ruining the products they tested, they surely would be gone by now.