You know...I had an idea once...

Google's paying for ideas to help the world! $10 million to the lucky few, and you have to answer six questions, of which include:

What one sentence best describes your idea?

What problem or issue does your idea address?

If your idea were to become a reality, who would benefit the most and how?

Describe your optimal outcome should your idea be selected and successfully implemented. How would you measure it?

I've got a few ideas-- buy me a beer if you get the prize:

- Don't spend $700 billion bailing out bad businesses. One sentence that best describes it: Incentives matter. What problem does my idea address? Ever-expanding nanny state. Who would benefit the most? Consumers...taxpayers...the health of the economy...tough to say who would be "most" though. How would I measure it? Estimate how many failing companies would have been bailed out if it weren't for the idea...then do some macro-esque hand-waving and arrive at a $352 trillion increase in world GDP.

- Start a kids-free airline. One sentence that best describes it: Crying babies makes for surly travelers. What problem does my idea address? Crying babies and surly travelers. Who would benefit the most? Everyone! For those wanting a child-free flight experience, they now have it. For those that love being around kids, they can pursue that too! People travel more! Tourism sky-rockets! Emotional drainage from traveling plummets. Productivity goes through the roof. Never-ending travel boom ensues. How would I measure it? You can't measure contentness.

Who else has a great idea?